Google Analytics 4 (GA4) — 2023'dan Universal Analytics o'rniga keldi. Yangi model — event-based. Eski UA'ga o'rganganlar uchun farq sezilarli.
O'rnatish 5 qadamda
1) analytics.google.com'da ro'yxat. 2) "Yangi Property" yarating. 3) Sayt URL'ini kiriting. 4) Data Stream — Web tanlash. 5) Measurement ID olinadi (G-XXXXXXXXXX).
Sayt'ga kod o'rnatish
Head bo'limiga:
<script async src="https://www.googletagmanager.com/gtag/js?id=G-XXX"></script>
<script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-XXX'); </script>
Event-based model
UA: sessions, pageviews asosiy. GA4: events asosiy. page_view ham event. Click, scroll, video play — barchasi event.
Avtomatik events
GA4 enable bilan: page_view, scroll, click (outbound), file_download, video_start/complete, site_search. Hech qanday kod yozish kerak emas.
Custom events
gtag('event', 'add_to_cart', { value: 50000, currency: 'UZS', items: [...] }); — e-commerce uchun. Kontakt forma submit — gtag('event', 'form_submit').
Conversions
Eng muhim eventlar (signup, purchase) — Conversion sifatida belgilash. Admin → Events → Toggle "Mark as conversion".
Audiences
Foydalanuvchi guruhlash: "Cart bo'sh", "3+ session", "Mobile only". Reklama uchun Google Ads'ga ulash.
BigQuery export
Bepul GA4 → BigQuery. Raw data SQL bilan tahlil. UA'da bu Premium ($150K/yil) edi.
Privacy va GDPR
IP anonim default. Consent Mode v2 — cookie banner bilan integratsiya. Foydalanuvchi rad etsa — modelli ma'lumot ishlatiladi.
Search Console ulash
GSC bilan ulash — qaysi kalit so'zlardan trafik, qaysi sahifaga. GA4'da Acquisition → Google Search.
Yandex Metrika bilan parallel
O'zbekiston bozori uchun Yandex Metrika ham foydali. Heatmap, session recording — bepul. GA4 va Metrika birga ishlatish — to'liq tahlil.
Migratsiya UA'dan
UA 2023 iyuldan o'chirildi. Eski ma'lumotni saqlang (export). GA4 yangi, lekin yangi metrikalar bilan o'rganish kerak.
Sayt.uz GA4
Sayt.uz GA4 + Yandex Metrika. Domain bron qilish — conversion event. Kabinetga kirish — engagement event.