Speed matters for SEO and conversion. These 10 actions help:
- Convert images to WebP
- Minify CSS and JS
- Set up browser cache
- Enable Gzip/Brotli
- Reduce number of plugins
- Optimize DB queries
- Lazy load images
- HTTP/2 or HTTP/3
- SSD-backed hosting
- Caching plugin (WP Rocket, LiteSpeed Cache)
Measure
Google PageSpeed Insights, GTmetrix.