Schema.org — Google, Yandex, Bing uchun strukturalashtirilgan ma'lumotlar standarti. Sayt'da JSON-LD shaklida joylashtiriladi.
Foyda
Rich snippets — yulduzlar, narxlar, FAQ akkordion, breadcrumbs, sana, video preview, mahsulot mavjudligi. CTR 30-40% oshadi.
Eng foydali turlar
1) FAQPage — savol-javoblar. 2) BreadcrumbList — yo'l ko'rsatkichi. 3) Product — narx, reyting, mavjudlik. 4) Article — sana, muallif, rasm. 5) Organization — kompaniya ma'lumotlari. 6) LocalBusiness — mahalliy biznes.
Implementatsiya
JSON-LD eng ommabop. Sahifaning <head> bo'limiga <script type='application/ld+json'>...</script> qo'ying.
Misol — FAQPage
{"@context":"https://schema.org", "@type":"FAQPage", "mainEntity":[{"@type":"Question", "name":"Savol?", "acceptedAnswer":{"@type":"Answer", "text":"Javob."}}]}
Test qilish
Google Rich Results Test — search.google.com/test/rich-results. Schema.org Validator — validator.schema.org.
Eng mashhur xatolar
1) Markup va sahifa kontentida farq. 2) JSON sintaksis xato. 3) Majburiy maydonlar yo'q. Test orqali topiladi.
Google qo'llab-quvvatlaydigan
FAQ, How-to, Breadcrumb, Product, Article, Recipe, Event, JobPosting, LocalBusiness — eng populyar.