The title tag (page title) is the text inside the HTML <title> tag. It's the clickable blue heading in Google search results. More important than the meta description — because the title is a direct ranking factor and has the biggest impact on CTR.
Optimal length
50-60 characters. Google gives ~600 pixels. If longer, it gets cut with "..." and the main point is lost. On mobile it shows even shorter. Put the most important words first.
Keyword first
"Buy a domain — prices and registration | Sayt.uz" — "Buy a domain" first. Google and users focus on the first words. The brand name usually goes at the end, separated by "|" or "-".
Unique per page
No two pages should share a title. Google treats this as duplicate and demotes both. For multi-page sites use a template: "{Product name} — {category} | {Brand}".
Clear and compelling
The title should not only contain a keyword but encourage a click. Numbers ("7 ways"), year ("2026"), "free", "guide" boost CTR. But no clickbait — the page must deliver on the promise.
Example: bad and good
Bad: "Home" or "Products".
Good: "Cheap .uz domain from $7 — Free SSL | Sayt.uz".
The first says nothing; the second gives price, offer and brand.
Title vs H1
The title appears in search results and the browser tab. H1 is the big heading inside the page. They can be similar but don't have to match. The title is shorter and keyword-focused.
Google may rewrite it
Since 2021, Google sometimes rewrites the title — if it doesn't match the content or is too long. Prevention: write an accurate, relevant title of optimal length.
Technical setup
Inside the HTML head: <title>Page title</title>. WordPress — via the Yoast/RankMath plugin. On Sayt.uz each page generates its title dynamically.
Sayt.uz practice
Sayt.uz blog post titles follow the template: "{Post title} | Sayt.uz Blog". Each is unique, keyword-first, under 60 characters.