A car dealership website serves businesses selling new or used vehicles. Similar to real-estate sites — the core content is a continuously updated catalog of cars. But the car purchase decision is long, typically 2-4 weeks of research, comparison, and test drives. The site's job is to walk with the customer to a first test drive or showing.
Main elements
Catalog. For each vehicle: brand and model, year, price (or "Request price"), 10-20 photos (exterior and interior), specs (engine, transmission, fuel use, options), color variants, certification and warranty info, contact manager. New and used as separate categories.
Search and filters — brand, model, price range, year, body, engine size, transmission, fuel type. Preserve in URL.
Test-drive booking — the customer clicks "Test drive", picks time and vehicle, leaves contact. Manager gets a notification. Conversion +40-60%.
Credit calculator — price, down payment, rate, term → monthly payment. Bank integration (Asaka, Trustbank, NBU) for online applications — great.
Conversion strategies
Customers compare 3-7 cars before deciding. Comparison feature matters: 2-3 cars side by side, specs aligned. "Recently viewed" helps returning customers.
Photo and video
Visuals are critical. 8-12 exterior photos (front, rear, side, top); 5-8 interior; 360° rotation; 1-2 minute video tour; drone shots (large dealerships).
Sayt.uz practice
19 active dealership sites. A good site: 50+ vehicles, 10+ photos each, test-drive booking, calculator, comparison. Leads: 40-150/month, 5-12% buy. Site cost: 8-20M sum, monthly 1.5-3M sum. Tip: refresh the catalog constantly — stale listings kill trust.