A pharmacy website serves a retail business selling medications. In Uzbekistan pharmacies are dense; competition is tight. A website can create an edge โ customers order from home and get delivery by courier.
Main elements
Drug catalog โ the main section. For each drug: commercial and international name (INN), composition, indications (which condition), dosage, precautions, price, availability, prescription required or not.
Categories โ antibiotics, painkillers, cold medications, vitamins, cardiovascular, GI, dermatology, gynecology, pediatrics. Search is critical โ customers query by name or symptom.
Online ordering and delivery โ add to cart, address and contacts, payment (online Click/Payme or cash on delivery). Delivery: 1-3 hours in the city, 1-2 days in rural areas. Free or paid (standard tier).
Doctor consultation โ many customers seek advice before choosing. A free 15-30 minute video or chat consultation works when you have an in-house doctor team.
Legal and safety requirements
Pharmacies are heavily regulated. On the site: pharmacy license number and validity date, prescription drugs not sold online (or prescription scan required), age verification for child or controlled substances, privacy policy compliant with local law.
Conversion and sales strategies
Customer retention matters in pharmacy. Strategies: personal account with purchase history, prescription-based reminders ("Your heart medication runs out in 3 days"), monthly vitamin and chronic-medication subscriptions (auto-redelivery), family cards (multiple family members under one account).
Sayt.uz practice
12 active pharmacy sites โ mostly Tashkent and Samarkand. A good pharmacy site: 5000+ drug catalog, local SEO, 1-3 hour home delivery, online payment, mobile-first design (85% of customers on phone). Orders: 500-3000/month. Site cost: 8-20M sum (custom for large catalogs), monthly 1.5-4M sum. Tip: legal nuances are critical โ incorrect drug information or non-prescription sale of controlled medications can have serious consequences.