A consulting company website serves business advisors, strategists, and finance, marketing, HR, or IT consultants. This is B2B selling — clients are large or mid-size businesses, sales cycles run weeks to months, and each contract is sizable (10-500M sum per year).
Main elements
Value proposition on the home page — for whom, what problem you solve, what outcome you deliver. Weak: "Strategic business consulting." Strong: "For Tashkent mid-market owners: we lift sales 40% in 6 months via digital marketing and sales-funnel redesign."
Services page — a dedicated page per service: "Strategic Consulting" (3-6 months, price 50-200M sum), "Marketing Audit and Strategy" (1-2 months, 20-80M), "HR Transformation" (3-9 months, 80-300M). For each: phases, duration, deliverables, who it's for.
Case studies — the strongest conversion tool on a B2B consulting site. Each case 1-2 pages: client (company, size, sector), problem, proposed solution, process (phases), results in numbers ("Sales rose 45% in 3 months"), client testimonial.
Experts and team — show how long your firm has worked the topic and with what experience. For each expert: photo, name, specialty, work history (prior companies), education, notable projects, LinkedIn.
Lead-generation strategies
Consulting sales happen mainly via whitepapers, demos, and free consultations. Tactics: (1) Whitepaper and e-book — deep content (20-50 pages) for an email; (2) Webinar — free 60-90 minute session showcasing your expertise; (3) Free business audit — 30-60 minutes; (4) ROI calculator — interactive tool (e.g., "What's your marketing ROI?"); (5) Newsletter — weekly business advice.
Content strategy and authority building
In consulting your expertise must be visible. Blog: deep expert articles 2000-5000 words, original research and data, economic analysis. LinkedIn activity (daily posts, weekly thought leadership). Conferences and press articles — if you have them, surface them. Podcast or YouTube channel is another way to showcase expertise.
Sayt.uz practice
18 active consulting sites — business, marketing, HR, IT. A strong consulting site: 10+ case studies, experts fully featured, downloadable whitepapers, 30+ deep blog posts, client logos. Leads: 8-30/month (mostly demo requests), 20-40% convert. Site cost: 8-20M sum, monthly 1.5-4M sum (with content and SEO). Tip: consulting is an authority business — the site is the first impression, but real conversion comes from expert content and personal network.