A corporate website serves large businesses, B2B projects, and services. It differs fundamentally from B2C: decision-making is complex with multiple parties (executive, IT, procurement); sales cycles are long (weeks or months); content must showcase professionalism and expertise.
Required pages
Home β short and clear value proposition. "What we do and for whom" understood in 5-10 seconds. Hero text: company name, main focus, key clients (logos or "8000+ clients") or a typical success.
About β one of the most important. Company history, mission, team (executives and offices with photos), licenses/certifications, company size (employees, clients, geography). B2B buyers want to know who you are.
Services/products β each as its own page: detailed description, benefits, who it's for, price (or range β better than fully hidden), case studies.
Clients and cases β critical in B2B. Real clients (logos with permission), case studies of 1-2 pages each (client intro, problem, solution, numeric outcome).
Contact β address, phones, emails; if multiple offices, list each; contact form; department emails (sales@, support@, hr@).
B2B Lead Generation Strategies
Ways to drive sales from a B2B site: (1) Whitepapers and e-books β deep content (20-50 pages) for an email; (2) Webinar registration β live or recorded; (3) Demo request β personal product/service walkthrough via a "Request a demo" button; (4) Reports and calculators β "Estimate your ROI"; (5) Free consultation β 30-minute expert call.
Professional content and trust
Add: executive bios (CEO, CTO, sales director) β full name, photo, short bio, LinkedIn; office photos and virtual tour (proof the company is real); press articles and awards; in-depth blog (1500-3000 words, expert articles); SOC2, ISO 27001, GDPR certifications if available.
Sayt.uz practice
Sayt.uz has 156 active B2B corporate sites β IT services, consulting, trade, manufacturing, logistics. Strong B2B sites: 5+ deep service pages, 15+ case studies, active blog (4-8 posts/mo), demo request flow, professional photo and video. Site cost: 8-25M sum (depending on content and design complexity), monthly service (content, SEO, lead gen) 2-6M sum. Top client β an IT consulting firm β 40-60 new leads per month from the site, 15% convert to clients (B2B average 2-5%). Tip: brand storytelling and content quality matter most in B2B β a long-term investment, not a one-time design.