Pagination SEO is the strategy for multi-page lists (blog, products). 100 posts at 10 per page = 10 pages. Special problems for Google.
Problems
Duplicate content (identical metas across pages). The deeper the page, the less authority — few external links.
The old approach: rel=next/prev
For years Google recommended rel=\"next\" and rel=\"prev\". In 2019 Google announced it no longer uses them for ranking.
Approach 1: Self-canonical
Each page canonical to itself. Solves duplicates but deeper pages don't rank.
Approach 2: Canonical to the first page
All pages canonical to the first. Strengthens the first; deeper pages are not indexed.
View All
One page with all items + canonical to it. Doesn't suit large lists.
Infinite scroll
UX is good but Googlebot can't scroll. Solution: hybrid with real URLs.
Page content
Unique title for each (\"Phones — Page 2\"). Category description only on page 1.
Page size
Optimal is 20-30 items. Smaller — too many pages. Larger — slow loading.
Sayt.uz strategy
Blog with 200+ posts. Self-canonical, unique titles. Older posts are valuable and indexed.