AI Search Optimization (AEO) is content optimisation for surfacing in ChatGPT, Claude, Perplexity, Gemini. Not SEO but a new approach. Users now ask AI chatbots more often than Google.
SEO vs AEO
SEO — Google ranking and clicks. AEO — appearance in AI answers, awareness without clicks.
Where AI gets data
1. Training data (Common Crawl, Wikipedia, Reddit, academic). 2. Real-time search (ChatGPT Plus, Perplexity, Gemini). 3. Citations.
For training data
Long term. Wikipedia, Reddit, authoritative publications. A multi-year process.
For real-time
SEO + quality. Speed, schema, E-E-A-T. AI selects by facts, authority, structured data.
Structure for AI
First paragraph — a full answer (50-100 words). H2 sections. Statistics. Summary at the end.
Brand mention
PR, podcast guesting, social. Unlinked mentions — authority for AI.
FAQ
People Also Ask with 50-100-word answers. FAQ Schema.
Brand SERP, Knowledge Panel
Organization Schema, Google Business, Wikipedia, Wikidata.
Niche expertise
Deep content in your niche. AI prizes experts.
Measurement
Manual checks in ChatGPT, Claude, Perplexity. GA4 referrers from perplexity.ai, claude.ai.
Sayt.uz
Perplexity 20-50 visits/month. ChatGPT mentions our brand. Content with real Sayt.uz data.