Blog SEO is the strategy of getting a blog into Google's top results. The right approach turns a blog into a search-traffic machine. 70%+ of Sayt.uz blog traffic comes from search — the result of blog SEO.
Platform
WordPress (Yoast/RankMath) or custom — both work. Setup of SEO elements matters most.
URL structure
/blog/post-slug. No date, no extra folders. Short, evergreen.
Post structure
Title 50-60, meta 140-160, H1, intro 100-150 with keyword in the first 100, H2/H3 sections, 1500-3000 words, images with alt, links, Schema, author, date.
Categories and tags
Categories — navigation plus SEO. Tags 3-5 per post.
Internal linking
3-5 links to older posts with keyword anchors. Passes signals and structure.
Pillar/cluster
Pillar — broad topic, cluster — narrow ones. Topical authority.
Comments
UGC helps. Moderation prevents spam. rel=\"ugc\" auto-added.
Mobile and CWV
70%+ mobile traffic. LCP <2.5s, INP <200ms, CLS <0.1.
Author and E-E-A-T
Author per post, bio, photo. Person Schema.
Cadence
Quality > quantity. New blog: 1-2/week. Mature: 1/week + refresh.
Analytics
GA4 + GSC. Expand top posts, refresh weak ones.
Sayt.uz
200+ posts, 3000-5000 visits/day. Pillars in top 5. Clusters at 500-2000/month each.