Bounce rate is the share of users who leave without action. In GA4 it's the proportion of non-engaged sessions. An engaged session = 10+ seconds OR 2+ pages OR a conversion.
Good and bad
Blog 60-90% is normal. E-commerce product 40-60%. Homepage 20-40%. Landing 70-90%.
Causes of a high rate
1. Content doesn't answer the question. 2. Slow page. 3. Poor UX. 4. Needed info missing at the top.
Content quality
Precise answer at the start. Hook: a number, a question, a surprise.
Speed
1 sec delay = +32% bounce. Green CWV. LCP <2.5s, INP <200ms.
Mobile
Responsive, 16px+ font, 48x48px buttons.
Pop-ups
Hurt sharply. Google Page Experience penalises.
Page start
Hero, H1, value visible in the first 3 seconds.
Internal linking
Related posts at the end. 3-5 recommendations.
Search
Search box on home and key pages.
CTA
\"Try\", \"Download\". Bright buttons.
Behaviour analysis
Hotjar, Microsoft Clarity, Yandex Metrika Webvisor.
A/B test
Hero image vs text. CTA colour. Email signup placement.
Sayt.uz
Bounce 38% (industry 60-90%). Related posts, green CWV, mobile-first.