Domain appraisal is the service of approximating a domain's value. It's the basis for buyers and sellers to negotiate. But you can't predict a domain's value exactly — it depends on market forces and potential brand value.
Automatic appraisal tools
EstiBot — the most popular. Algorithm-based, many data points. $20/month professional. Accurate for premium domains.
GoDaddy Appraisal — GoDaddy's free tool. Basic metrics.
Sedo Appraisal — free at the domain marketplace.
NameBio — historical sale prices. Compare with similar domains that have sold.
HumbleWorth — newer, free, no limit.
Manual appraisal criteria
Length — shorter is better (4 chars $$$$, 5 chars $$$, 6 chars $$). TLD — .com is most valuable. Word count — one word is best, two words still good. Keyword search volume — how many people search the word on Google.
Brandability — new and easy-to-remember names. Mailchimp, Stripe, etc.
Backlinks and history — if you buy an expired domain, previous backlinks and Google authority are valuable.
Market trend — if the niche has been hot recently (AI, NFT), domain prices rise.
Realistic appraisal
Automatic appraisals usually overestimate (showing you a higher number). Actual market price is 30-50% lower. Best guidance — search NameBio for similar sold domains.
Domain price ranges
Standard new domain — $10-50 (registration cost).
Brandable new domain — $50-500.
Premium keyword 5+ chars — $500-5,000.
Premium keyword 4 chars — $1,000-100,000.
Premium 3 chars (.com) — $50,000-1,000,000+.
Premium 2 chars (.com) — $100,000-10,000,000+.
Sayt.uz practice
Sayt.uz offers clients an appraisal service: proper domain pricing and sales-strategy advice. We performed 89 appraisals in 2024. Tip: reduce automatic appraisal results by 30-40% to estimate real market price. Be patient with sales — good domains sell over 1-3 years.