Dwell time is the time between a user arriving from search and returning to search. High dwell time = useful content. Low = the user looks for a different answer.
Difference from other metrics
Bounce — left without action. Dwell — returned to search. Time on page — total time.
Good dwell time
Blog 2-4 min, product 1-2, short answer 30-60s, guide 5-10 min.
Measurement
No direct metric. GA4 engagement time. Yandex Metrika time on site.
Content quality
A full answer. 1500-3000 words. Real examples and statistics.
Structure
H2/H3, lists, tables. Table of Contents at the top.
Visuals
Every 300-500 words. Images, infographics, video.
Video
Embedded YouTube greatly raises dwell time.
Interactive elements
Calculators, quizzes, sortable tables.
Comments
UGC helps but requires moderation.
Internal linking
Related posts at the end help.
Hook at the start
The first 10 seconds decide. Numbers, a promise.
Mobile
Font, line spacing, lazy load.
Speed
Green CWV.
A/B testing
Short vs long, video on/off.
Webvisor
Yandex Metrika session videos.
Sayt.uz
4:30 engagement. Deep content, structure, visuals every 400 words.