E-commerce SEO is a special approach for online stores. Shops deal with product pages, category pages, filters, reviews and other distinctive elements. Proper e-commerce SEO can grow traffic 5-10x.
Product page elements
Name (H1 with brand and specs), 5-6 quality images, detailed description (1000+ words), price, availability, specs, customer reviews and ratings.
Product Schema
Required on every product page. Without it ranking is hard and CTR low.
URL structure
Logical, short, keyword-rich. sayt.uz/electronics/phone/apple/iphone-15-pro โ good. sayt.uz/product?id=12345 โ bad.
Category pages
Heading, brief intro (200-500 words), product list, filters, pagination.
Filters and parameters
The hardest SEO problem โ filter combinations. Solution: canonical to the main category, only main-filter URLs open (brand), the rest noindex.
Reviews and ratings
They keep users on the page (dwell time) and contain natural keywords. AggregateRating Schema.
Out of stock
Don't delete or 404. Keep the page; schema availability OutOfStock, \"notify when available\", alternatives.
Speed
1 second of latency = -7% conversion. WebP/AVIF, CDN, lazy loading. Mobile is critical.
Internal linking
Home โ Category โ Subcategory โ Product. Related products, category links, brand links.
Content marketing
Blog posts: \"How to choose X\", \"Top 10 X\", \"X vs Y\". Long-tail traffic to products.
Sayt.uz
We are e-commerce (domains, hosting, SSL). Product Schema, AggregateRating, Review. Blog posts lead to products. 60%+ revenue from e-commerce + content.