Evergreen content is content that doesn't age. From \"evergreen\" trees. In SEO an evergreen post is written once and brings traffic for 3-5 or even 10 years.
Evergreen vs trending
News/trending — current event. Evergreen — \"What is X\", \"How to choose X\". Strategy: 80% evergreen, 20% news.
How to pick topics
Don't age. Broad audience. Stable search volume (Google Trends).
Formats
How-to guides, \"What is X\", buyer guides, \"X vs Y\", \"Best tools for X\".
How to write
Avoid time-bound phrasing (\"this year\", \"right now\"). Use timeless examples. Explain basics.
Length
Usually 2000-5000 words. Deep and detailed. Quality over length.
Maintenance and updates
Periodically refresh examples. Don't change URLs.
Evergreen and pillar/cluster
Pillar pages are almost always evergreen. Long-term SEO foundation.
Traffic expectations
6-12 months to start ranking. 1-2 years to top 5. 10 evergreen posts = 2000-10000 visits/month, 24000-120000/year.
Mistakes
Outdated examples. Writing evergreen topics as trending.
Sayt.uz
Most of the blog is evergreen. 80% of traffic comes from posts 1-2 years old. Each delivers 10000+ visits/year.