FAQ Schema markup is special HTML code (JSON-LD) that explains your FAQ block to Google. As a result, under your link in search results, FAQ questions appear — users see answers without leaving the search page. This is a \"rich result\", it lifts CTR by 30%+ and your page takes more space.
Look and benefits
Imagine searching \"what is hosting\" and your site is on top. Under the result, an accordion shows 4-5 questions: \"How much does hosting cost?\", \"Which is best?\" — clicking opens the answer.
Benefits: more space, higher CTR, visitors come informed, Google sees expertise — long-term SEO benefit.
Implementation
JSON-LD in <head> or <body>:
<script type=\"application/ld+json\">
{
\"@context\": \"https://schema.org\",
\"@type\": \"FAQPage\",
\"mainEntity\": [
{
\"@type\": \"Question\",
\"name\": \"How much does hosting cost?\",
\"acceptedAnswer\": {
\"@type\": \"Answer\",
\"text\": \"From $3 to $300/mo...\"
}
}
]
}
</script>
Google rules
1. Q&A must also be on the page (not only in schema). Otherwise it's cloaking.
2. Real questions and answers. Not ads, not product description.
3. The page should be FAQ-focused or have FAQ as a main section.
Where to use it
Product pages, service pages, knowledge bases, About, Contacts. Blog posts — less so, only if there is a FAQ section.
What to avoid
Schema without a visible FAQ on the page — keyword stuffing, penalty. Ad copy in answers — Google won't accept.
Testing
Google Rich Results Test (search.google.com/test/rich-results) is the main tool. Schema.org Validator. GSC \"Enhancements\".
When results appear
2-4 weeks after adding — Google recrawls and indexes. Not automatic for every page — depends on the query's intent.
FAQ Schema and voice search
Voice assistants (Google Assistant, Siri, Alexa) often read answers from FAQ Schema. \"Hey Google, how much does hosting cost?\" — your answer may be read.
Sayt.uz practice
On the domain, hosting, SSL pages — FAQ Schema with 5-8 real questions. CTR rose by 25-40%. Via voice search 200+ people a month get answers about our services.