HowTo Schema markup is JSON-LD code that explains step-by-step instructions to Google. If a user searches \"how to choose a domain\" and you have a HowTo Schema guide, Google may display the steps visually below your result. CTR rises noticeably.
Where HowTo Schema works
Technical guides, recipes, DIY, instructional materials โ anywhere there are specific steps.
Not suitable for informational articles (\"what is WordPress\") or comparisons (\"WordPress vs Joomla\") โ no steps.
Implementation
JSON-LD structure: @type HowTo, name, description, totalTime (PT10M = 10 minutes), step array of HowToStep objects.
Each HowToStep โ name (step heading), text (description), optionally image, video.
Images for visualisation
You can add an image for each step. Google shows them with the steps in the results โ visually strong.
High-quality images (800x600+), real from your site. Stock images may not be accepted.
Video
You can add video โ Google shows preview and play in results. HowTo Schema with video is the most visually appealing format.
Google's rules
1. Steps must be actual step-by-step instructions, not information.
2. Content must be on the page, not only in schema.
3. No promotional content.
The future of HowTo Schema
In late 2023 Google limited HowTo rich results. They appear less often now, but the schema is still useful for Google's understanding of structure and for voice search.
Combining with Article Schema
Guide articles often need both Article Schema (meta info) and HowTo Schema (steps). Both JSON-LD blocks can be added.
Testing
Google Rich Results Test, GSC \"Enhancements\" โ \"HowTo\".
Sayt.uz practice
Blog guides have HowTo Schema. Although rich results are rare now, we keep them โ Google may bring the format back, and it helps voice search.