Keyword research is finding what your audience types into Google. Right keywords mean right traffic. 2026: the best tools.
Free
Google Trends, Google Keyword Planner, Yandex Wordstat, Ubersuggest, AnswerThePublic, GSC, "People also ask".
Paid
Ahrefs ($99-999), Semrush ($120-450), Moz Pro ($99-599), KWFinder ($30-80).
For Yandex market
Yandex Wordstat, Topvisor, Serpstat.
Metrics
Volume, Keyword Difficulty (KD), CPC, Click potential.
Long-tail strategy
Low volume + low difficulty — the path for a new site.
Competitor analysis
Ahrefs/Semrush content gap — keywords competitors have, you don't.
Search intent
Informational, transactional, commercial.
Keyword clustering
Similar queries → one page.
Sayt.uz keyword strategy
Ahrefs + Wordstat. Main pages high-volume, blog long-tail.