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SEO & marketing

Link building: 12 ways to earn backlinks

20.07.2025
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Link building is the process of earning links from other sites. Backlinks are one of Google's strongest factors. But not all links are equal โ€” quality and method matter. 12 honest, effective techniques.

1. Guest posting

Write an article on another site with a link to yours. The most common method.

2. Broken link building

Find broken links on popular niche sites and offer your content instead. Ahrefs Broken Link Checker.

3. Skyscraper

Find the best content in your niche, make it better, email sites linking to the original.

4. Resource pages

Search "best resources" pages, propose your site for the list.

5. HARO

helpareporter.com โ€” expert answers for journalists. Links from authoritative media.

6. Infographics

Good infographics spread across sites โ€” each gives a link.

7. Original research

Your own statistics โ€” others cite you as the source.

8. "Best of" lists

Apply to roundups like "Top hosting", "Best CMS".

9. Podcasts

Guest on podcasts โ€” link in show notes.

10. Press release

Real news โ†’ press release โ†’ media pickup.

11. Citations

Google Business, 2GIS, Yandex directory.

12. Partnerships

Real partnerships with mention exchange.

Don't do

Buying links, PBN, comment spam, forum signature spam, mass directory submission.

Sayt.uz link building

Guest posting in IT blogs and Telegram, press releases, Google Business and Yandex directory.

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