Organization Schema markup is JSON-LD that gives Google fully structured information about your company: name, logo, address, phone, social profiles. The biggest benefit — it lays the groundwork for a Google Knowledge Panel (the brand info block next to search results).
Structure
JSON-LD: @type Organization, name, url, logo, contactPoint, sameAs (array of social URLs).
Main fields
name, url, logo (112x112+ px square), description, foundingDate, contactPoint (telephone, contactType, areaServed, availableLanguage).
sameAs — social profiles
Telegram, Facebook, Instagram, Twitter, LinkedIn, YouTube — all in sameAs. Wikipedia (if available) is a strong authority signal.
Address for local
PostalAddress with streetAddress, addressLocality, postalCode, addressCountry. Boosts local SEO. With Google Business Profile — powerful.
LocalBusiness
For a local business, use Restaurant, Store, Hospital instead of Organization. Plus openingHours, priceRange, geo.
Logo requirements
Square 1:1, minimum 112x112, recommended 600x600+. PNG transparent or JPG.
Founder and history
founder (Person), foundingDate, numberOfEmployees. Business transparency.
Awards and certifications
award, hasCredential — awards, certifications, professional memberships. Supports E-E-A-T.
Placement
On the homepage. Not required on other pages.
Knowledge Panel
Complete Organization Schema is the basis of the Knowledge Panel when the brand is searched. The strongest brand presentation format.
Testing
Rich Results Test, GSC \"Enhancements\".
Sayt.uz practice
Full Organization Schema on the homepage. Searching \"Sayt.uz\" triggers a Knowledge Panel with logo, description, services, contacts.