People Also Ask (PAA) is the block in Google search results showing related questions. \"Which hosting is cheapest?\", \"Which for WordPress?\". Real questions from users' minds โ source for content and a SERP channel.
How it appears
In search results. Each click adds new questions. In 5 minutes you can gather 20-30 related questions.
Benefits
1. Appearance in SERP โ high CTR. 2. Content strategy โ real questions. 3. Long-tail with low competition.
How to find
1. Google search + PAA + clicks. 2. AnswerThePublic. 3. Ahrefs Keywords Explorer \"Questions\".
How to answer
H2 โ question, paragraph โ answer 40-60 words. Direct and precise.
FAQ Schema
Multiple Q&A โ add FAQ Schema. Raises the chance of PAA plus FAQ rich result.
PAA vs featured snippet
Snippet โ position zero. PAA โ lower, a block of questions. Different optimisations, but one page may suit both.
Content strategy
Pillar page with 15-20 H2 questions. Or separate cluster pages for each PAA question.
Monitoring
Ahrefs, Semrush \"SERP features\". Manual checks in Google.
Voice search
Voice often reads PAA answers aloud.
Mistakes
Question and answer not clearly separated. No FAQ Schema.
Sayt.uz
3-5 questions in H2 + FAQ Schema. 200+ PAA appearances. The \"WordPress hosting\" PAA brings 1500+ visits/month.