Podcast SEO is the strategy of getting audio content into top search results. The main challenge: Google can't understand audio directly. The strategy is to tie the podcast to text content.
Main strategy
For each episode โ a blog post on the same topic. Text for Google, podcast embed for the user.
PodcastSeries and PodcastEpisode Schema
Schema.org markup for podcasts.
Show notes
500+ words: who, topics discussed, timestamps, resources mentioned.
Transcript
Full episode transcript. Descript, Otter.ai, Rev. 80-90% automatic, hand-edited.
Episode title
Keyword + hook. Not \"Episode 25\" but \"Choosing hosting: comparing WordPress hosts | Ep. 25\".
Apple Podcasts and Spotify
Right category, regular publishing, early reviews. On Spotify โ descriptions with keywords, transcript.
Cross-promotion
Blog โ podcast. Email, social media.
Backlinks
Guest on other podcasts in your niche. Pitch with audience value.
Directory submission
Apple Podcasts, Spotify, Amazon Music, Stitcher. Full metadata, 3000x3000 artwork.
Analytics
Apple Podcasts Connect, Spotify for Podcasters. GA4 for the blog.
Long-tail
Podcasts are perfect for specific long-tail queries.
Sayt.uz strategy
2027 launch of \"Uzbekistan web scene\". Hosting, domains, IT market. Blog posts paired with episodes, transcripts, guest appearances on niche podcasts.