Search intent is the user's real goal when searching. The word may be the same; the intent differs. "SSL" β to learn or to buy? A page matched to the right intent ranks. Otherwise it doesn't.
4 types
Informational β to learn. "what is SSL".
Navigational β find a site. "sayt.uz".
Commercial β compare. "best hosting 2026".
Transactional β buy. "buy domain".
"Hosting" example
4 different intents β 4 different pages.
How to identify
Modifiers, SERP top 10, People Also Ask, featured snippet.
Page format by intent
Informational β article. Commercial β comparison. Transactional β product.
Intent mismatch
The #1 SEO mistake. Format must match what Google shows.
Mixed intent
A page can cover both.
Conversion
Transactional β high, competition too. Informational β low, but builds audience.
Seasonality
Intent shifts over time.
Voice search
Usually informational.
Sayt.uz strategy
Main pages β transactional, blog β informational, categories β commercial+transactional.