Search intent is the user's real goal when searching. The word may be the same; the intent differs. "SSL" — to learn or to buy? A page matched to the right intent ranks. Otherwise it doesn't.
4 types
Informational — to learn. "what is SSL".
Navigational — find a site. "sayt.uz".
Commercial — compare. "best hosting 2026".
Transactional — buy. "buy domain".
"Hosting" example
4 different intents — 4 different pages.
How to identify
Modifiers, SERP top 10, People Also Ask, featured snippet.
Page format by intent
Informational — article. Commercial — comparison. Transactional — product.
Intent mismatch
The #1 SEO mistake. Format must match what Google shows.
Mixed intent
A page can cover both.
Conversion
Transactional — high, competition too. Informational — low, but builds audience.
Seasonality
Intent shifts over time.
Voice search
Usually informational.
Sayt.uz strategy
Main pages — transactional, blog — informational, categories — commercial+transactional.