Writing SEO content is the craft of creating content that is excellent for both the user and Google. Since the Helpful Content Update, content optimised for Google but useless to users doesn't rank. Real SEO writing means fully answering the user's question, being easy to read, and being technically optimised.
1. Keyword research
Before writing. Real Google search, top-10 analysis, People Also Ask. One main keyword + 5-10 long-tail.
2. Search intent
Informational, navigational, commercial, transactional. The content must match.
3. Title
50-60 characters, keyword first. Formula: keyword + hook + precision.
4. H1 and intro
H1 similar to title but fuller. Intro 100-150 words, keyword in the first 100.
5. Structure — H2/H3
H2 as questions or clear sections. Helps skim reading and featured snippets.
6. Paragraphs
2-4 sentences, 50-80 words. Main idea first. Vary length.
7. Examples and statistics
Every claim backed by a real example. Case studies, real numbers.
8. Internal and external links
3-5 internal, 1-3 external to authoritative sources.
9. Images
Every 300-500 words. Alt text, SEO file name.
10. Schema markup
Article or BlogPosting + FAQ if present.
11. Technical nuances
Meta description 140-160. Short URL. Speed LCP <2.5s. Mobile.
Process
1. Outline. 2. First draft. 3. Revise. 4. SEO check. 5. Proofread.
Sayt.uz
8-12 hours per post. 228 posts averaging 500-2000 visits/month each.