.shop and .store are new gTLDs approved by ICANN starting in 2016. They were specifically designed for e-commerce businesses. These TLDs have 2+ million domains registered worldwide.
.shop vs .store
.shop — physical or online shop. Used by many small businesses, boutiques, local product stores. Examples: paul.shop, pizzaqui.shop.
.store — more about online branding. Used by large brands and e-commerce platforms. Examples: samsung.store, redbull.store.
In practice the difference is small — both serve e-commerce sites.
Advantages of .shop and .store
Clear branding — instantly communicates "this is an online store". Clarity for users.
SEO potential — combining "shop" or "store" keywords with the TLD can work well in Google.
Brand alias — if you're brand.com, also grabbing brand.shop protects reputation.
Drawbacks of .shop and .store
Trust is still lower than .com — new TLDs take time for users to accept.
Faster forgetting — short and memorable, but slightly harder than .com.
Email — info@brand.shop can look unprofessional.
Price and registration
.shop — $30-60/year. Premium .shop names $500-50,000+.
.store — $40-80/year.
Via Sayt.uz .shop 450,000 sum/year, .store 550,000 sum/year.
SEO and .shop/.store
Google accepts these new gTLDs, but building authority takes longer than .com. Use brand.com as the primary and brand.shop for sub-branding.
Sayt.uz practice
3% of Sayt.uz clients register .shop or .store — mostly WooCommerce and Shopify users. Many register them alongside the main .com or .uz. Tip: if the brand name isn't available on .com, .shop is a good alternative. Otherwise stay with .com.