Skyscraper is a content and link building technique by Brian Dean. 3 steps: find the best content in your niche, make it better, email those who linked to the old version.
Why "skyscraper"?
Find the tallest building and build taller.
1. Find the best content
Google top 5. Buzzsumo (shares). Ahrefs Content Explorer (backlinks).
Criteria
50+ backlinks, 1000+ shares, search volume 1000+/mo, room to improve.
2. Make it better — 4 ways
Longer and more complete, newer, better design, deeper (research, interviews).
3. Outreach
Find who linked to the old, offer the new.
Real example
Brian Dean's "200 Google ranking factors" — 100K+ backlinks.
Time
1 post: 40-80 hours. Outreach: 50-100 emails. 4-8 posts a year.
Mistakes
Just longer — doesn't work. Just copy-paste. No outreach.
Sayt.uz skyscraper
3-5 skyscraper posts a year. 200+ backlinks each.