Video content SEO is the strategy of pushing video into top search results. Video carousel, YouTube tab, video featured snippets. In 2026 video accounts for 30%+ of search volume.
YouTube SEO
The second-largest search engine. Title with keyword + a hook. Description 200+ words. Thumbnail bright. Engagement (watch time, likes, comments) is the key metric.
VideoObject Schema
JSON-LD on the page hosting the video: name, description, thumbnailUrl, uploadDate, duration, contentUrl.
Video sitemap
For sites with lots of video. Speeds up indexing.
YouTube upload
Upload to YouTube + embed on your page. Two traffic channels.
Transcripts and captions
Google doesn't fully understand video. A transcript gives content to index. Also helps accessibility.
Thumbnails
Bright, readable text, clear topic. Custom thumbnail — 30% more clicks.
Length and format
YouTube 8-15 minutes. Featured snippet 1-3 minutes. TikTok/Reels 15-60 seconds. Vertical for mobile.
SEO-friendly types
How-to, explainer, comparison, history, product review.
YouTube → site
Links in description. Subscribers → traffic.
Live streaming
Event-based, not evergreen. After live — save VOD as evergreen.
Analytics
YouTube Studio: watch time, retention, sources. GA4 video events.
Sayt.uz strategy
Starting 2026. 20-30 tutorials on YouTube + embed. Experimental, results expected in 2027.