Coming Soon is a temporary page before launch.
Why
Domain, pre-launch marketing, email list, virality, indirect SEO.
Elements
Logo, message, description, email form, social, countdown, background.
Design
Minimal, visual, interactive, storytelling.
Email signup
Minimal fields. CTA \"Be first to know\".
Countdown
Urgency. JavaScript.
Social
Follow buttons.
Background
Static, video, animation, gradient.
Mobile
Large text, simple form.
Coming Soon vs maintenance
200 OK vs 503.
Viral mechanisms
Referral, position in line. Robinhood, Mailbox.
Analytics
GA, conversion, FB Pixel.
SEO
Keywords, noindex.
Tools
Launchrock, Mailchimp, WordPress plugins.
Launch transition
Email blast, social, press.
Mistakes
No email form, generic template, no date, no social.
Sayt.uz
Default coming soon for new domains. 80% of customers build sites within 30 days (was 40%).