Maintenance pages signal temporary closure.
Why
Inform users, protect SEO, brand, customer service.
503 status code
Service Unavailable. Google doesn't drop the content. Retry-After header.
200 OK mistake
Maintenance content gets indexed as real content.
Elements
Logo, message, explanation, estimated time, contact, social, status page.
Estimated time
Range \"30-60 minutes\".
Apologetic tone
\"Sorry\". Respectful.
Image/icon
Tools, robot, Lottie working character.
Status page
status.example.com. Real-time service health.
Scheduled vs emergency
Scheduled โ off-peak. Emergency โ unexpected.
Partial maintenance
Only admin/checkout.
Admin bypass
IP whitelist, cookie.
Notification
Banner before maintenance, email, social.
SEO
503, Retry-After, don't change robots.txt.
WordPress
.maintenance file. Plugins.
Custom HTML
.htaccess RewriteRule R=503.
Performance
Inline CSS, minimal markup.
Mistakes
200 OK, no ETA, no contact, no brand.
Sayt.uz
1-2ร per year, 02-03 night. 503, Retry-After. IP bypass. Email 24h prior. Telegram updates.