Newsletter signup collects emails. Email marketing ROI is $42 per $1. The strongest channel.
Signup types
Inline, sidebar, footer, popup, slide-in, hello bar, landing page.
Value proposition
Concrete value. \"Weekly SEO tips — 5000+ marketers already get it\".
Lead magnet
PDF, checklist, template, video course, ebook.
Number of fields
Email only — best conversion. Adding a name costs 8-10%.
Popups
Time-based, scroll, exit-intent. Exit-intent is best.
Google and popups
Intrusive interstitials get penalised. Smaller on mobile.
Privacy and trust
\"No spam\", GDPR checkbox.
Double opt-in
Higher quality, conversion -20-30%.
CTA
\"Get the free guide\" not \"Submit\".
Success state
Clear confirmation.
Email services
Mailchimp, ConvertKit, ActiveCampaign, SendGrid, Brevo.
Placement
Multi-touchpoint: hero, posts, sidebar, footer, popup.
Mobile
Big fields, no popups.
A/B testing
OptinMonster +25%.
Automation
Welcome sequence. Day 0, 3, 7, 14.
Sayt.uz
Inline in posts. PDF guide. Mailchimp + sequence. 2400 subscribers in 6 months.