An online course platform (LMS — Learning Management System) is a web platform for selling knowledge through video, audio, text, and interactive lessons. In 2026 the global e-learning market exceeds $400B, growing 14% annually. Uzbekistan is also growing fast — since the pandemic online learning is normalized.
Platform choice
Teachable — simplest for beginners, $59-499/mo, 5% transaction fee. Thinkific — Teachable alternative, $49-499/mo, strong marketing automation. Kajabi — premium, $149-399/mo, all-in-one (course + email + site + community). Udemy — you create content, they sell, but 50-97% commission — good to start, not long term.
Custom — LearnPress or LearnDash (WordPress plugins, one-time $200-500). Full control, but technical skill needed. Sayt.uz clients usually choose custom WordPress + LearnDash.
Main elements
Course list — title, description, trailer video, price (or "free"), student count ("8500+ students"), rating and reviews, instructor info, lesson-by-lesson content.
Video player — adaptive quality (bandwidth-aware), speed control (0.5x-2x), subtitle support, watch-progress saving. Good players: Vimeo OTT, Wistia, custom HLS (Plyr.js).
Tests and certificates — quizzes after each section, final exam and PDF certificate. Certificates are valued in Uzbekistan.
Payments — Click and Payme are mandatory for local audience, Stripe or PayPal for international.
Content strategy
A good online course: 4-12 weeks, 1-2 hours of video per week, 5-15 minute short lessons (attention is limited), interactive elements (quizzes, file uploads, peer review). Topics: programming, design, marketing, English — top sellers in Uzbekistan.
Sayt.uz practice
23 active LMS sites — mostly programming, design, marketing, and English-language teachers. A good LMS site: 10+ courses, free demo videos, mobile-ready, certificates, Click/Payme. Average course price: 500K-3M sum per course. Site cost: 8-25M sum (custom LMS), monthly 1.5-4M sum. Tip: don't push sales — deliver student outcomes; that's the foundation of long-term success.