A popup modal sits over the page. Done right it lifts conversion 200-400%. Done wrong it triggers Google penalties.
Popup types
Newsletter, lead magnet, discount, survey, cookie consent, exit-intent.
Triggers
Time-based, scroll, exit-intent, click, on-page-load (worst).
Google and popups
Intrusive interstitials get penalised, especially on mobile.
Design elements
Backdrop, container, close, headline, body, CTA, optional visual.
Headline
Concrete value. \"Get the 15-page WordPress hosting guide\".
CTA
Specific action. Contrasting color.
Close button
Top right, 24x24px+, ESC key, backdrop click.
Mobile
Small popup or banner. Penalty risk.
Animation
Fade-in 200-300ms. Not slow.
Frequency capping
Don't show for 7 days. Don't show to subscribers.
A/B testing
OptinMonster, Sumo.
Tracking
Views, clicks, conversions, closes.
Accessibility
Focus trap, ESC, aria-modal, screen reader.
Mistakes
Showing immediately, generic copy, hidden close, no cap, full-screen mobile, slow animation.
Sayt.uz
Minimal popups. Cookie consent banner. 60-second lead magnet. No mobile popups. 200-400 subscribers/month.