A construction company website serves businesses selling construction, renovation, design, and architecture services. The business is capital-intensive with long-running projects — one project ranges from 50M sum to billions. The site's job is to show that you're trustworthy, experienced, and professional.
Main elements
Completed projects (portfolio) — the most important page. For each project: name and address, area (m²), construction timeline, budget (or "Confidential"), 10-30 photos (process and finished result), video tour, client testimonial. Categories: residential (apartments, houses), commercial (offices, shops, warehouses), industrial (factories), special projects (hotels, restaurants).
Services pages — separate page per service: new build, renovation (cosmetic and full), interior design, landscaping, special projects. Price range ("Full renovation: 1.5-3M sum/m²"), duration, what's included.
Price calculator — interactive: enter area (m²), level (basic/standard/luxury), extras → automatic estimate. A great lead-generation tool.
About the company — year founded, team size, licenses and certifications, team photos (at work), equipment and tools, offices.
Building trust
In construction the client trusts you with significant money — you need a polished professional image. Trust elements: licenses (downloadable PDF), warranty terms (1-3 years per project), client testimonials (video format is best), press articles and awards (if any), partner logos (supplier and material companies).
Lead-generation strategy
Construction sales cycles are long (months). Lead capture: free consultation (30-60 min); price calculator (mentioned above); free 3D visualization as a purchase incentive; blog (technical and design advice); transparent project estimates (PDF for clients).
Sayt.uz practice
47 active construction sites — from small renovators to large construction companies. A good construction site: 20+ portfolio projects, 10+ photos each, calculator, 30+ blog posts, 15+ client testimonials. Consultation requests: 15-60/month. Site cost: 5-15M sum, monthly 1-3M sum. Top client — a Tashkent renovation firm — gets 25-40 new consultations per month, 30-40% convert. Tip: keep the portfolio fresh — outdated projects make clients think "they aren't doing anything now."