Today more than half of internet visitors access a site via phone. If the site is inconvenient on a mobile screen, the customer leaves immediately.
What is a responsive site?
A responsive site is one that adjusts itself to the screen size. It looks convenient on a computer, a phone and a tablet alike.
Why is this important?
- User convenience: text is readable, buttons are tappable, nothing needs zooming.
- Google ranking: Google works on a "mobile-first" principle — it evaluates the mobile version of the site first.
- More customers: mobile visitors also buy, if the site is convenient.
How to check?
Open the site on your phone. Is the text readable? Are the buttons large enough? Is there no horizontal scroll?
The solution
Modern site themes are usually responsive. When building a new site, put the mobile version first.