Review widgets are key for e-commerce. 90% of decisions hinge on reviews.
Why
Social proof, trust, decisions, SEO (+35% CTR via rich snippets).
Types
Stars, thumbs, score, emoji, NPS.
5 stars is best
4.5 is ideal. 5.0 looks suspicious.
Review elements
Stars, title, text, photo/video, name, date, verified purchase, helpful.
Submission UX
Stars โ text. Progressive disclosure.
Sorting
By helpful, newest, rating.
Distribution
Bar chart 5โ /4โ /...
Aggregate rating
Weighted average, Bayesian.
Schema
AggregateRating, ratingValue, reviewCount.
Fake defence
Verified, IP, pattern, moderation.
Helpful
Top reviews surface.
Photo/video
Strongest format.
Request strategy
Email after 7-14 days. 5% discount incentive.
Negative reviews
Professional response. Don't delete.
Platforms
Trustpilot, Google Reviews, Yelp, custom.
Mistakes
Too few reviews, only 5โ , no verified flag, no schema.
Sayt.uz
Hosting/domain ratings. Verified. Schema 4.6/245. Email after 14 days. Conversion +35%, CTR +28%.