The main question when choosing an SSL certificate is which brand to get at what price. There are dozens of certificate authorities on the market, but four or five major brands occupy most of the volume. Each has its own advantages, pricing policy and service level. Below we objectively compare the most popular options and explain which choice is optimal in which situation.
Let's Encrypt and the free direction
Since 2015, Let's Encrypt has been issuing DV certificates completely free of charge, and this project revolutionized the internet. Today more than half of certificates worldwide are issued through this service. It only works with the DV variant, OV or EV is not available. The validity period is 90 days and automatic renewal needs to be configured yourself. Technical support is not provided, you need to study the documentation. Ideal choice for personal and small business.
Sectigo and the middle segment
Sectigo, previously known under the name Comodo, is considered one of the most popular commercial certificate authorities. Its advantages are a wide range of products and relatively low prices. DV PositiveSSL starts from 8 dollars per year, OV variant 50 dollars, EV 100 dollars. Document verification is performed faster, and it offers the most competitive pricing on the market. Brand reliability is high, technical support works 24 hours.
DigiCert and the premium segment
DigiCert is a brand occupying the premium segment of the certificate market. It is designed for corporate and big business, and prices reflect that. EV certificate starts from 350 dollars and reaches 800 dollars per year. Significantly more expensive than Sectigo, but necessary for international standards and large corporate requirements. Banks, insurance and government organizations often choose this brand.
Which brand for which situation
For a personal blog or small landing page, Let's Encrypt is completely sufficient and there is no need to spend money. For a corporate website or B2B platform, the Sectigo OV variant is considered the optimal choice. For a bank or payment system, choosing DigiCert EV is advisable because international standards and auditors recognize this brand. Government organizations often prefer GlobalSign or DigiCert.
Sayt.uz practice
Our catalog features products from 6 major brands, with prices adapted to the local market. During 2035, users chose the free DV variant in 67 percent of cases, OV in 22 percent, EV in 8 percent and Wildcard variants in 3 percent. The cheapest paid option is 80 thousand sum, the most expensive is 2 million 100 thousand sum. Average ordering time is 12 minutes 18 seconds.