Testimonials are customer reviews. +30-50% conversion.
Why they work
Social proof, trust, risk reduction.
Types
Customer quote, video, case study, rating/review, logos, social mentions.
Good elements
Real customer, concrete result, problem-solution, emotion.
Placement
Below hero, after features, before pricing, dedicated page.
Design
Cards, quotes, carousel, grid.
Photo and branding
Real photos, not stock. Company logos.
Video testimonials
The strongest format. 30-90s. YouTube embed.
Ratings
4.5+ ideal. AggregateRating schema.
Customer logos
\"Trusted by\". 6-12 logos.
Carousels
Auto-play 5-7s. Mind SEO.
Anti-patterns
Stock photos, generic copy, no company.
Collecting testimonials
Email after 1 month. Discount for reviews.
Schema
Review, AggregateRating.
A/B testing
+30-50% conversion.
Mistakes
Fake, bad photos, generic, outdated.
Mobile
Vertical cards.
Sayt.uz
Real testimonials, video, logos. AggregateRating 4.6. Schema. A/B test +38%.