A travel agency website serves travel and tourism businesses. Tourism in Uzbekistan has grown rapidly over 5 years — in 2024 7.5M foreign tourists arrived, and domestic tourism tripled. A huge opportunity, but competition is fierce — the site needs professionalism, strong visuals, and conversion optimization.
Main elements
Tour catalog. Per tour: destination, duration, price (per person), included (flight, hotel, transfer, excursions), excluded (visa, insurance), 10-15 high-quality photos, day-by-day itinerary, hotel info, customer testimonials.
Grouping by category — country (Turkey, Egypt, UAE, Thailand, Maldives), type (beach, excursions, budget, family), price range, season. Filters: price, dates, headcount.
Visa assistance. Uzbek passport needs visas to many countries (Schengen, UK, US, Canada). Per country: required documents, cost, timeline, application help. Excellent lead-generation channel.
Online booking. Tour, dates, headcount, extras, contacts. 15-30% deposit online (Click, Payme) or reserve and pay in office. Confirmation via SMS, email, Telegram.
Visual content and branding
Photos and videos come first. 10-15 high-quality photos per tour (location, hotel, beach, excursions, food), 1-2 minute video tour (drone), Instagram-style testimonials, 360° hotel tour. Maximize visuals, minimize text — the customer must "feel" the trip.
Testimonials and content
A strong signal in this niche. After each tour ask for a photo and short note (simple Google Form); display as an Instagram-style gallery; capture 1-2 minute video testimonials via Loom. Blog: "Turkey 7-day — full experience", "Eastern Europe: 5 countries in a month", "Maldives: what to pack" — drives traffic and repeat customers.
Sayt.uz practice
24 active travel agency sites — Tashkent, Samarkand, Bukhara. A good site: 30-50 tour packages, online booking, visa info, 15+ blog posts, 20+ testimonials. Monthly bookings: 20-80. Site cost: 5-12M sum, monthly 1-2.5M sum. Tip: the niche is crowded, focus on a sub-niche (only Turkey, only luxury) — being everything is hard.