Backlink โ link from other sites. Provide 25-40% of Google ranking.
Quality vs quantity
10 DR 70+ backlinks stronger than 1000 low-quality.
Natural tactics
Great content, guest posting, HARO (expert quotes), resource lists.
Anchor distribution
50% brand, 25% URL, 20% context, 5% keyword.
Don't
Paid PBNs, comment spam โ short-term boost, long-term ban.