A real estate website is a complex web project for an agency or independent realtor. It differs from other business sites โ the core content is a constantly changing catalog of properties. Clients come to browse many options, compare, and pick the best.
Main elements
Property catalog. For each property: 5-15 quality photos, description, price, address (with map), area (mยฒ), rooms, floor (for apartments), year built, amenities (parking, elevator, balcony, furnished), contact realtor.
Search and filters. City and district, price range, rooms, type (apartment, house, office, warehouse), condition (new build, secondary, renovated), area, amenities. Filters must be fast and preserved in the URL โ clients share links.
Map view. Google Maps or Yandex Maps. Clients see location and check the neighborhood (schools, shops, transport). Clustering is useful โ many properties in one area as one marker.
Online viewing scheduling. Client clicks "Schedule viewing", picks a slot, realtor gets a notification. Conversion +25-40%.
Photo and video
Visuals are critical in real estate. With good photos a property sells 3-5x faster. Required: 5-15 photos per property (HDR / light correction); 360ยฐ virtual tour (Matterport or similar); drone shots (for houses or large properties); 1-2 minute video tour โ 40% of clients prefer video.
Conversion and lead generation
Path: visitor โ interest in a property โ contact form or viewing request โ realtor call โ viewing โ deal. A contact form on every listing. Magnets: "Your district price analysis" (PDF), "Auto property matches" (daily email), "Mortgage calculator".
Local SEO and traffic
Local SEO is critical here. Keywords: "Buy apartment in Tashkent", "House in Yunusabad district", "2-room in Mirzo Ulugbek district", "Rent in Andijan". A landing page per city, blog posts on neighborhoods ("Living in Yunusabad: pros and cons"), Google Business Profile.
Sayt.uz practice
Among Sayt.uz clients there are 38 active real estate sites โ Tashkent (main), Samarkand, Bukhara, Andijan. A strong real estate site: 100-500 active listings, professional photos, map view, mortgage calculator, 50+ neighborhood blog posts, online viewing scheduling. Leads: 30-100/month depending on agency size, 10-15% โ deal. Site cost: 6-18M sum (with CMS), 1-3M sum/month maintenance. Tip: niche is competitive, but high-quality photos and virtual tours stand out โ invest there.