When it comes to marketing, the term "landing page" comes up often. What is it and do you need one?
What is a landing page?
A landing page is a single-page site aimed at one specific goal: to push the visitor toward one action — to order, leave a request or call.
The difference from a regular site
A regular site has many pages and a menu. A landing page has nothing distracting — only one offer and one button.
When is it needed?
- When advertising a single product or service.
- For an advertising campaign (Instagram, Google).
- When announcing a promotion or event.
- For collecting a customer base.
Elements of an effective landing page
A clear headline, the product's benefits, trust elements (reviews, guarantee) and a bright call-to-action button.