Meta description — text under Google link.
Length
140-160 chars. Mobile 120-130.
Keyword first
Google bolds it.
Concrete value
"Free SSL, 99.9% uptime, $5/mo".
CTA
"Start today", "Try free".
Unique per page
Duplicate metas hurt SEO.
Meta description — text under Google link.
140-160 chars. Mobile 120-130.
Google bolds it.
"Free SSL, 99.9% uptime, $5/mo".
"Start today", "Try free".
Duplicate metas hurt SEO.