Built a site but it isn't found on Google? SEO deals with raising a site in search results. Let's review the basics.
What is SEO?
SEO (Search Engine Optimization) is adapting a site for Google and other search engines. The goal — your site ranks higher for the words people search.
1. Identify keywords
What do your customers search on Google? Identify those words and place them naturally on your site pages.
2. Create quality content
Google prefers useful, detailed and original content. Write articles answering customer questions — like this blog.
3. Pay attention to technical SEO
- The site should open fast.
- Look good on mobile devices.
- Have SSL (https) installed.
- Have a proper title and meta description on every page.
4. Work on links
Link your site's pages to each other. Links from other trustworthy sites raise your ranking.
5. Be patient
SEO does not give fast results. With consistent work, noticeable growth appears after 3–6 months.
Where to start?
A good domain, fast hosting and SSL are the foundation of SEO.